Over the past two decades of technological growth, it’s become increasingly apparent that the human need for real connection has had to adapt to our new way of communicating. This has become even more apparent in big versus small business. The gap between consumer and provider has become increasingly narrower with companies being able to advertise directly onto someone’s phone with just a simple photo. This has made advertising for small business increasingly difficult, with ads and social media engagement becoming a necessity, and financial burden, for entrepreneurs and creatives. This concept of small business, entrepreneurial, and creative-led innovation has been largely produced with emergence of self-made content creators and digital influencers who have “upended” the status quo of “business as usual” and put the spotlight back onto the local upstarts (Duffy, p. 48). This is what broke web 1.0 into web 2.0, skyrocketing not just businesses past just promoting but actually generating content (Carney, p. 359). Luckily, with these new challenges has come sense of community, fostering an environment of small business owners not only sharing their experiences, but advice and services to benefit the whole of their communities.

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In today’s culture, a dependency on continuous innovation and brand identity has made the precedent of consultants with their eye on those focuses a requirement for companies succeed. Although I work a normal 9 am to 5 pm position, I also own my own creative business that serves as a consulting firm for business and brands developing their own online presence. This involves meeting with the brands and businesses to understand their vision and advocate for that vision online.

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Over the past two decades of technological growth, it’s become increasingly apparent that the human need for real connection has had to adapt to our new way of communicating. This has become even more apparent in big versus small business. The gap between consumer and provider has become increasingly narrower with companies being able to advertise directly onto someone’s phone with just a simple photo. This has made advertising for small business increasingly difficult, with ads and social media engagement becoming a necessity, and financial burden, for entrepreneurs and creatives. This concept of small business, entrepreneurial, and creative-led innovation has been largely produced with emergence of self-made content creators and digital influencers who have “upended” the status quo of “business as usual” and put the spotlight back onto the local upstarts (Duffy, p. 48). This is what broke web 1.0 into web 2.0, skyrocketing not just businesses past just promoting but actually generating content (Carney, p. 359). Luckily, with these new challenges has come sense of community, fostering an environment of small business owners not only sharing their experiences, but advice and services to benefit the whole of their communities.

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I believe that in the past 40 years, the definition of Human Resources has greatly changed from being one of a sounding board for employees to encompassing all facets of employee well being and benefits. Original human resource departments were built with the intention to manage the actual feedback itself and it’s direct impact on the employees (Miller, p. 43). With this shift, employees were given an opportunity to voice concerns to those with the organizational knowledge (and power) to make those decisions, instead of employees just complaining to management in hopes that something would change.

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Classical management approaches, as defined in our text, “are represented by a collection of theories that share the underlying metaphor of organizations modeled after efficient machines (Eisenberg et al. p. 65).” These theories stem from early organization functions that were run with a governmental hierarchy structure and was built with specific leadership funnels that are in place. In this management structure, employees are to follow specific and structured outlines and follow specific paths to promotion.

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