We live in a world where, in a matter of minutes, users share the most personal pieces of information freely to strangers across the globe. With over 3,000 words in the Facebook user agreement and its use of “lay-man’s terms” language, we would hope that the respect of privacy and our personal information would be absolute. However, the realization that our information is “for sale” can often be a jarring and concerning one. We live in a society where information truly is power and there is no limit to how entities can get their hands on it.

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In an effort to better understand the importance of a cohesive strategy in approaching global disasters, we’ll be discussing social media’s role in the sharing of information by public media outlets surrounding Hurricane Florence. Throughout our research, we’ll be observing the media’s ability to establish a strategy and accurately disseminate information to the public about the storm. Then, using Charmaz’s grounded theory approach, we’ll be observing emerging trends and strategy highlights that could provide valuable insight to future communication strategies surrounding natural disasters.

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