On October 23, 2001, Apple announced what would be a catalyst for a revolution in portable media. The iPod shifted the way century content was consumed and engaged with. Although many competitors had already produced great quality products, Apple chose to do what they do best: focus on the full experience, from unboxing to charging the device after its first use. The organization shifted what it means to listen to music with “no limits,” providing their consumers with what they considered as a singular listening experience.

Read More