Pine Valley United Methodist Church was originally established in 1961 with a small congregation of the Pine Valley Estates neighborhood in Wilmington, North Carolina. After over 50 years of consistent service and ministry to the community, the congregation has only grown and strengthened. However, as culture and theological branches of ministry have stepped out into mainstream culture (non-denominational churches, etc), traditional and classic cornerstone churches are closing their doors daily or blending with other local churches. Pine Valley at the time was no different.

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In the aspect of content itself, I had originally used this topic as a discussion board post, but fell pretty hard for it and wanted to learn more about what made the messaging “miss the mark.” In diving deeper into past Youtube changes, and the state of the company itself in the eyes of Google and the media industry, it’s no wonder that Youtube seems to be walking on eggshells with their creators. With competitors like Vimeo and on-demand platforms, like Netflix, Twitch, and Alpha going after their top creators, Youtube definitely has some stiff competition when it comes to the future of the platform. However, the same could be said when Vine and Instagram premiered, and look where we are now: Youtube is still on top when it comes to shareable content.

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